Penguin Books Celebrates

Thursday, July 29, 2010

Photobucket Pictures, Images and PhotosThis July 30th (that's right, Tomorrow!) marks the official 75th anniversary date for the launch of one of my long term favorite publisher - Penguin Books! And Penguin is going all out to celebrate this summer. Check out their dedicated anniversary website for more details. Here's a glimpse :
Photobucket Pictures, Images and PhotosA bright-orange Penguin Mobile (an adorable mini-cooper with the Penguin logo) is driving to bookstores all over the US to bring some of Penguin's bestselling authors to parties in their hometowns, increase awareness of The Nature Conservancy, and promote literacy. At each event, a set of 75 Penguin Books is donated to a local library or literacy group. Each author is signing the Penguin-mobile as it makes its way across the United States, and the summer’s events will culminate with a party at the New York Public Library in September where Penguin will auction the car with the proceeds going to the New York Public Library. Penguin is also donating sets of books to numerous U.S. military bases in Iraq and Afghanistan.

Penguin’s founder Allen Lane started the paperback revolution with that little flippant but dignified Penguin (his secretary came up with the name and he sent another colleague off to the zoo to make sketches). One year later, 3 million Penguin paperbacks had been sold. Today, the Penguin imprint alone has over 4000 books in print. To learn more about their history, see here and here.

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