*** Readers, please join me welcoming Author Cara Black who will be guest blogging here today! She's interviewing some "superstars" at Soho Press! Get ready for some interesting answers to intriguing questions! ***
I love my publisher Soho Press (www.sohopress.com) and I know they share the love. We’ve been together ten years and nine books. They’re a quality, fiercely independent book publisher, based in NY, and their specialty is crime fiction from around the world. Of Soho, The Wall Street Journal says “Some of the most exotic crime fiction in the world.”
But I thought I’d use this opportunity to rake them over the coals, grill them about what we all want to know: how do the publicity and marketing director of a publisher—in this case mine—promote, market and sell the book and help the author. Something that, as either pre-published or published writers, we’d all like to know, right?
So now with my ninth book, Murder in the Latin Quarter (Aimee Leduc Investigation), coming out this month, I thought that instead of asking the blatant question from the Janet Jackson song “What have you done for me lately?” I’d politely ask them about what the heck it is they do there in NYC? I know it’s not just smoke and mirrors when Soho authors regularly are reviewed in the New York Times or interviewed on NPR. So I spoke with Sarah Reidy, the publicity director, and Ailen Lujo, the marketing director, both superstars in my book at Soho and asked some questions.
Cara Black is the author of the Edgar-winning Aimée Leduc mystery series set in Paris. The ninth book in the series, MURDER IN THE LATIN QUARTER, is out this month, March 2009, from Soho Press.
If you like this post, then please consider subscribing to my Full Feed RSS.
You can also Subscribe by Email and have new posts sent directly to your inbox.