Thursday, December 20, 2007

Kickoff Promotion

How do you inspire middle school students who love throwing footballs and playing online games to read? Give them access to two famous football players and a compelling book about hard work and hope, and then add some terrific prizes and great games. has done just this with a new promotion around the critically-acclaimed new book Kickoff! by Tiki and Ronde Barber.

Based on Kickoff!, a story of teamwork, perseverance, and what it takes to be a champion, from professional football playing twins Tiki and Ronde Barber, the contest invites visitors to submit questions to Tiki and Ronde, read book excerpts, view video of Tiki talking about the book and play’s online hit, The Best Football Game.

Authors of the three winning questions will receive autographed copies of Kickoff!, along with a $100 Simon & Schuster library of kids books (all for middle readers). And of course the best prize of all, Tiki and Ronde will answer their questions.

Click here to visit the Kickoff! promotion at to submit a question to the Barbers, watch their video, read an excerpt, and play an online football game!

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